Wine routes of the Euro-region Galicia-Northern Portugal

Operational Programme: Cross-Border Cooperation Spain-Portugal

The project "The Wine Routes of the Euro-region Galicia-Northern Portugal” is co-funded by FEDER (European Fund for Regional Development) through the Operational Programme of Cross Border Cooperation between Portugal and Spain. The project aim is to create, train and promote the "Wine Routes of the Euro-region Galicia-Northern Portugal" as a means of public-private cooperation improving the competitiveness of the wine industry and the development of wine tourism, as well as enhancing the cultural identity of the Euro-region.

A wine route is "a tourism product organized around the main theme of wine and located in a specific area identified with a wine appellation of origin (DO). The routes include enological, cultural and picturesque features of interest, among which may be found, in addition to wineries, other establishments that provide catering services, accommodation, education and entertainment and leisure, meeting the relevant requirements connected to that route.“ Therefore, it is the SMEs that are the ultimate beneficiaries of the project.

Actions will be structured around four activities:

Diagnosis and design of the product and the brand *Wine Route*, which includes two actions: the establishment of a market study on wine tourism and the development of the product manual ¨Wine Routes¨.
Creation and / or consolidation of structures for public-private cooperation: forming a management unit in each route, as well as a steering committee of the Euro-region routes.
Capacitación e desenvolvemento de produto, organizándose cursos de formación para o persoal técnico dos entes xestores e seminarios en cada D.O. dirixidos ás bodegas e outras pemes e entidades adheridas a cada ruta.
Instruction and product development, organizing training courses for technical staff of the management units and seminars in each of the DO regions aimed at wineries, other SMEs and local authorities attached to each route.

Tools, promotion and internationalisation: brand promotion, website, promotional activities, signage and joint assistance of national and international fairs.

The geographical area of intervention is that corresponding to the municipalities that are included in the five Galician appellations of origin (Rias Baixas, Ribeiro, Ribeira Sacra, Monterrei, and Valdeorras) along with the DO Vinho Verde in Northern Portugal, participating wine territories that have recently, formed their managing body (Rias Baixas, Ribeiro, the Vinho Verde), with varying degrees of consolidation, with others who aim have formed during the project phase.

The project is expected to improve the competitiveness of wine as a strategic resource of the Galician and Northern Portuguese economies, to improve public-private cooperation, the internationalization of SMEs, increase wine tourism, and contribute to the diversification of rural areas.

Partenariado Transfronterizo''Boss field: Axencia Galega de Desenvolvemento Rural (Galicia)
''Partner: Turgalicia (Galicia)
''Partner: Concello de Ribadavia (Galicia)
''Partner: Comisión de Viticultura de Regiao dos Vinhos Verdes (Portugal)

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